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We partner with inspiring

tech leaders to grow extraordinary companies

Great IDEAS need focused ACTION to achieve exceptional outcomes

Squared IA is a Sydney-based advisory and investment company that is passionate about helping tech founders and CEOs to accelerate growth and maximise their global potential. Great ideas and technology need a deliberate commercial plan and well executed action to achieve exceptional outcomes. Squared IA has the experience and expertise to enhance your probability of success.

WHAT WE DO

ADVISORY

ADVISING HIGH POTENTIAL TECH COMPANIES ON GROWTH. We use our combined experience across strategy, finance, product development, pricing, marketing, communications and culture to assist passionate and driven entrepreneurs and CEOs maximise their global potential. Advisory services include setting up international sales and marketing functions, stakeholder, board and investor management, finance and tax structures, fundraising, organizational design and go-to-market planning and execution.

MENTORING

COMMERCIAL MENTORING TO COMPANY LEADERS, ESPECIALLY WITHIN TECH START-UPS. New CEOs often have tremendous skills in their product domain but need help putting in place the suitable corporate building blocks required to build a high growth global business. The goal of our mentoring program is to help leaders gain insights into their strengths, opportunities, blind spots and areas for improvement, and decide on a considered plan of action based on that knowledge. There are many creative ways to leverage strengths, enhance skills and fill gaps that enable clever CEOs to focus on building their business.

BRAND, MARKETING AND COMMUNICATIONS

HELPING TECH LEADERS AND COMPANIES POSITION THEMSELVES AND COMMUNICATE POWERFULLY TO ACHIEVE THEIR GOALS. Getting your brand positioning and marketing strategy right from the start makes a significant difference to your global growth potential. Services include brand vision, go-to-market planning, content marketing and communication strategy development as well as assisting growing start-ups build effective global marketing teams.

DIRECTORSHIP

NON-EXECUTIVE DIRECTOR ROLE Squared IA CEO Eddie Sheehy is an experienced tech company director and sits on the board of several tech businesses, ranging from pre-revenue start-ups to fast growing, globally successful companies.

INVESTMENT PARTNER

INVESTMENT IN EXCEPTIONAL HIGH POTENTIAL COMPANIES From time to time we are fortunate to work with founders who have developed a revolutionary solution with enormous global potential, and who hold unique knowledge, capabilities and personal qualities. We have been delighted to become investment partners of those companies.

Helping tech leaders and companies position themselves

and communicate powerfully to achieve their goals.

ABOUT

Squared IA is passionate about helping tech founders and CEOs to accelerate growth and maximise their global potential. We have first-hand experience of the critical strategic and operational decisions and daily actions needed to grow a global tech business from Australia, from zero to $100M turnover. Our experience and expertise (learned the hard way!) can guide and assist founders to maximise their value while maintaining control throughout the process.

Strategy  •  Pricing  •  Go To Market  •  Positioning  •  Finance  • Product  •  Communications  •  Culture  •  Growth

CONTACT US

Helping tech companies position themselves

and communicate powerfully to achieve their goals.

OUR TEAM

Eddie Sheehy and Carolyn Betts have a unique and dynamic partnership spanning nearly 20 years.

EDDIE SHEEHY

Eddie is a tech entrepreneur, investor and non-executive director with a significant interest in early stage technology companies. He helps and mentors founders and CEOs who have ambitions to rapidly grow their ideas or companies. From 2006 - 2017 he oversaw the commercialisation and global expansion of Nuix's software, from almost no customers or revenue and two developers to a profitable $100M+ business with 2000+ customers and 400+ employees across the world. He is passionate about ensuring founders retain control of the business as it grows.

CAROLYN BETTS

Carolyn is a skilled and experienced tech marketing and communications expert. She is passionate about helping clever companies develop their brand vision and build marketing strategies and teams to accelerate growth and success. Carolyn has extensive experience across all facets of B2B marketing, communications, government relations and content development. She has held leadership positions in the media, federal politics, public companies, tech start-ups as well as running her own consulting business.

“Individually valuable, together priceless!   We feel incredibly lucky and grateful to have been the beneficiaries of Eddie and Carolyn’s combined skills while trying to navigate through the startup process. Their insight and experience has been vital to the formation of our strategy, messaging, team focus and big picture vision.”

 

Karen Dewey

Co-Founder and CEO, Lumi

www.lumi.media

“Working with Eddie and Carolyn has helped me become a better CEO and run a more effective board. As well, their  combined strengths have given our tech start-up a solid maturity boost, while keeping a focus on execution, results and sustainable growth.”

 

Pieter Danhiuex

Co-Founder and CEO, Secure Code Warrior

www.securecodewarrior.com

2018 | DESIGN BY MI Design

CONTACT US

If you’re an entrepreneur, founder or CEO and you think we might be able to help, we’d be delighted to chat.

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